The Japan Fashion Week Organization (JFWO), originally launched as the Fashion Strategy Forum in 2005, celebrates its 20th anniversary with the 2026 Spring/Summer season. On this milestone occasion, JFWO reflects on the distinctive history of a fashion week that could only have been possible in Tokyo and renews its commitment to creating an even more compelling fashion week that builds on the rich legacy shaped by generations of talented designers.

The first fashion week was held in 2006, presenting S/S (October 2005) until the upcoming 2026 S/S (September 2025) with a total of 524 participating brands. A wide range of participants, including various Asian countries and regions (as hubs of Asia), Africa, which is becoming a new fashion trend, and European brands that focus on the Japanese market.

In 2014, JFWO established a new award program aimed at showcasing the potential of Japanese designers both domestically and abroad. Through this initiative, many designers and brands have gained opportunities to present their work at overseas shows and showrooms, helping to expand their presence on the international stage.

The Tokyo Metropolitan Government and the Japan Fashion Week Organization (JFWO) organize the Fashion Prize of Tokyo, with the goal of promoting emerging Tokyo-based fashion designers on the global stage by supporting their fashion show in Paris. One promising, already well-known designer is selected each year to receive the award, and their collection is showcased in Paris during Paris Fashion Week. The winners of the prize are Mame Kurogouchi 2018, Auralee 2019, Taakk 2020, Cfcl 2021, Tomo Koizumi 2023, M A S U 2024, ssstein 2025. The Tokyo Fashion Award supports multiple emerging, Tokyo-based fashion brands with international business potential, providing financial backing and global marketing opportunities, including showrooms in Paris during Paris Fashion Week.

Actor Hio Miyazawa has been appointed special ambassador for the 20th anniversary of Japan Fashion Week. Also active as a fashion model and known for his deep love of fashion, Miyazawa will provide an inside look into the Japanese fashion scene.